Example Project: HVAC Contractor
How an automation-powered website improved response time and helped the team close more service calls.
At a glance
Targets vary by trade, seasonality, and lead volume.
3 min
Target Response Time
4 hrs
Target Quote Turnaround
22%
Target Close Rate Lift
Challenge
Peak‑season calls were going to voicemail, and the team could not reply fast enough. Many HVAC leads needed quick scheduling and upfront price guidance.
Solution
We launched a service‑focused website, added missed‑call text‑back, and configured automated qualification for repair vs. replacement so quotes could be sent quickly.
Results
Rapid follow‑ups
Leads received immediate texts with scheduling options.
Clearer qualification
The team knew repair vs. replacement before calling.
Faster quotes
Auto‑quotes helped sales close on the first call.
Workflow used
- Missed call text‑back with scheduling prompts
- HVAC intake with equipment and urgency questions
- Auto‑quote ranges for common services
- Follow‑up reminders for estimates and installs
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