Example Project

Example Project: HVAC Contractor

How a virtual office-powered website improved response time and helped the team close more service calls.

At a glance

Targets vary by trade, seasonality, and lead volume.

3 min Target Response Time
4 hrs Target Quote Turnaround
22% Target Close Rate Lift

Challenge

During peak cooling season, calls were going straight to voicemail. The team had no system to reply quickly or capture equipment details before calling back. Without a repair vs. replacement intake flow, estimators were going into calls blind — and losing jobs to competitors who responded first with a clearer quote.

Solution

We built a service‑focused website with a clear repair vs. replacement intake flow that collected equipment age, urgency level, and system type automatically. Missed‑call text‑back sent leads a scheduling prompt within minutes. By the time the team made contact, the key details were already captured — making quotes faster and more accurate.

Results

Rapid follow‑ups

Leads received immediate texts with scheduling options.

Clearer qualification

The team knew repair vs. replacement before calling.

More booked appointments

Scheduling prompts filled the calendar without phone tag.

Workflow used

Missed call text‑back with scheduling prompts

HVAC intake with equipment and urgency questions

Scheduling link + appointment confirmations

Follow‑up reminders for estimates and installs

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