Example Project: Roofing Contractor

How an automation-powered website qualified leads 24/7 and reduced no‑shows.

At a glance

Targets vary by trade, seasonality, and lead volume.

55% Target Qualified Lead Lift

30% Target No‑Show Reduction

1 day Target Quote Time

Challenge

The team was getting a high volume of storm‑related inquiries, many of which were not qualified. Missed calls led to lost jobs, and no‑shows were common.

Solution

We created a conversion‑focused roofing website, added a 24/7 lead qualification flow, and automated follow‑ups with appointment confirmations.

Results

Always‑on qualification

Leads were screened by roof type, urgency, and budget.

Fewer no‑shows

Automated confirmations reduced missed appointments.

Faster quotes

Auto‑quote workflows sped up initial proposals.

Workflow used

24/7 lead qualification and intake flow
Roof type and storm‑damage questions
Auto‑quote rules for common roofing services
Follow‑up reminders and appointment confirmations

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