Example Project: Roofing Contractor
How a virtual office-powered website qualified leads 24/7 and reduced no‑shows.
At a glance
Targets vary by trade, seasonality, and lead volume.
Challenge
Storm season brought a flood of calls — but most were unqualified. Without a consistent intake process, the team had no way to filter leads by roof type, urgency, or budget before committing estimator time. Missed calls went unanswered, and no‑shows during inspection appointments were frequent. Competitors who responded faster were winning jobs the team didn't even know they'd lost.
Solution
We built a conversion‑focused roofing website with a clear structure, real project photos, and a 24/7 lead qualification flow that screened by roof type, storm damage, and property. Automated missed‑call text‑back kept leads warm after hours. Pre‑appointment briefings gave estimators key project details before every inspection, and automated confirmation sequences significantly reduced no‑shows.
Results
Always‑on qualification
Leads were screened by roof type, urgency, and budget.
Fewer no‑shows
Automated confirmations reduced missed appointments.
Cleaner scheduling
Scheduling and reminders cut the back-and-forth.
Workflow used
24/7 lead qualification and intake flow
Roof type and storm‑damage questions
Pre‑appointment briefings for inspections
Follow‑up reminders and appointment confirmations
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