Contractor
Marketing Tips.
Website advice, lead gen tactics, and growth strategies — written for trade businesses by people who build for them.
5 Things Every Contractor Website Needs to Get More Calls
Your website is either working for you or against you. Most contractor sites fall into the second category — not because the contractor isn't skilled, but because the site was never built with one goal in mind.
Why Google Ads Beat Angi and HomeAdvisor for Contractors
Angi and HomeAdvisor send the same lead to five contractors. Google Ads send it only to you. Here's why that difference matters and how exclusive leads change your close rate.
How to Rank on Google Maps as a Local Contractor
Most contractor jobs come from people searching on Google Maps. Here's what actually moves the needle on your local ranking — and what doesn't.
The Real Cost of a Cheap Contractor Website
A $15/mo website builder seems like a deal until you realize it's costing you 3–4 jobs a month. Here's what cheap contractor websites actually cost in lost leads.
Ready to put these
into practice?
Every TradeSmith website is built with these principles baked in from day one. Get a free quote and see what's possible for your trade business.
Get a Free Quote